Amazon Cited as Potential Parent of iPad 2 Rival

On the first day of iPad 2 sales, IDC research is predicting 80 percent market share for the device for 2011, matching a former estimate by Forrester.

As analysts forecast record-breaking sales of the next-generation iPad, Forrester research analyst Sarah Rotman Epps goes on record saying that challengers in the tablet space don’t have much chance of catching (NASDAQ: AAPL) Apple this year.

“Android Honeycomb tablets from Motorola, Toshiba, and others, as well as the BlackBerry PlayBook and HP TouchPad—are solid products with fatally flawed product strategies….Competing tablets to the iPad are poised to fail, which is why we’re forecasting that Apple will have at least 80 percent share of the US consumer tablet market in 2011,” writes Rotman Epps in her blog.

She does, however, believe that Amazon could take on Apple in the tablet space.

“It would be easy to call the game for Apple as the second inning is starting, but we won’t, because we see a market that’s ripe for disruption by Amazon in particular. Amazon could create a compelling Android- or Linux-based tablet offering easy access to Amazon’s storefront (including its forthcoming Android app store) and unique Amazon features like one-click purchasing, Amazon Prime service, and its recommendations engine,” writes Rotman Epps in her blog post Why iPad 2 Won’t Have Competition in 2011 –Unless It’s From Amazon.”

Read the full story at EnterpriseMobileToday:
Is Amazon the Answer to iPad Dominance in 2011?

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