Ameritrade Holding Corp. Monday let 230 full-time and 120 part-time
employees go due to a decrease in market volume in the past few months.
A spokesperson for the firm told InternetNews.com that the trimmings were
made to the outfit’s customer service departments of its two major call
centers. Of the 230 full-time cuts, 150 were let go from the company’s
headquarters in Omaha, Neb., with the remaining 80 being removed from the
Fort Worth, Texas branch, Arnold Public Relations representative Philip
Nunes said on behalf of Ameritrade.
In addition, 120 part-time call center workers were given pink slips. Nunes
said Ameritrade was trying to arrange for 40 of the full-time fired
employees to fill a portion of the newly-vacated temporary spots for the
The online broker, which had more than 1.3 million accounts through
December, angled for some positive news Monday in light of the terminations.
The firm said in a statement that it has seen encouraging growth in its core
Specifically, Ameritrade said its trading volume was 115,000 trades per day
in December, up 10 percent year-to-year. The company also averaged 111,000
trades per day for the first quarter of fiscal 2001, a 37-percent increase
from 81,000 trades per day during the same period last year.
Despite this degree of success, the firm announced Monday afternoon that it expects a wider loss per share than originally expected — 12 to 14 cents per share — a far cry from the average of 5 cents per share expected by research firm First Call/Thomson Financial.
According to a Salomon Smith Barney report, news of layoffs and poor
performance yields at online brokers should not come as a surprise this
The investment firm said investors in E*TRADE, DLJDirect and Ameritrade
should brace themselves for rough times because as market values for online
brokers approach the cost to gain new customers, buyouts become quite
shares were down more than 9 percent to $8.03 in midday trading Monday.