Australian e-commerce merchants need to boost
their Christmas marketing campaigns in order to reap a share of the
season’s online spending according to an industry insider.
Bruce Linn, chief executive officer of e-commerce payment company Camtech, said Australia’s online
merchants needed to raise their profiles in order to stem the tide of
e-commerce purchases going to the U.S.
He estimates that more than 50 per cent of all Australian online purchases are currently being made on U.S. Web sites.
“Our local consumers are choosing to buy products from US merchants,
despite a three-week wait for delivery, Christmas is a prime time for
Australian merchants to make inroads into the e-commerce market, starting
with a concentrated effort on their home turf.”
Camtech client Dymocks, said it is expecting a bumper Christmas this season
with online sales expected to be eight times the normal weekly rate.