Baltimore will dish out 91 million common shares for Content Technologies’,
whose claim to security fame comes from its MIMEsweeper range of products.
Baltimore’s clients should theoretically be able to quash any e-mail borne
viruses such as Melissa with the London-based firm’s bug-squashing suite,
MIMEsweeper, which is used by more than 6,000 business clients and six
Content Technologies’ products also enable organizations to implement
policies protecting them against confidentiality breaches, exposure to
e-mail legal liability and junk e-mail. Baltimore will also help its clients
know with whom they are exchanging information, as well as protecting said
Just how huge is this for Baltimore? Specifically, Baltimore’s will be beef
up its presence in North America, where Content Technologies realized some
42 percent of its sales through July 31. This is key in Baltimore’s goal to
compete with industry leader RSA
Security, who until last week had kept a choke-hold on security measures
in North America with a 27-year-old encryption algorithm patent.
In general, buying Content Technologies was good because, according to a
recent IDC report, the market for content security is set to grow annually
by 71 percent and will top $952 million by 2004.
“Just as e-security solutions have enabled and become the ‘de facto’
standard for secure e-commerce, content-based security is
increasingly requested by enterprises as part of their business-critical
e-security infrastructure,” said Fran Rooney, chief executive officer of
Baltimore’s Vice President of Marketing Andrew Morbitzer told InternetNews.com Thursday that his firm, for the first time, has a strong presence in the enterprise security market with the acquisition.
Morbitzer said Content Technologies’ 200 employees, in London and Washington, will join Baltimore’s ranks, but will remain at their present locations.
“Now is the right time for this expansion,” Morbitzer said. “Studies show that content security may grow to be a bigger market than firewall or anti-virus protection. Also, Content Technologies has a shorter cell cycle, which will bring in sales more quickly and, with their technology, we will be able to help clients maintain control of encrypted information across entire corporate networks.”
Despite Thursday’s huge play of bringing a defensive security heavyweight, he said Baltimore reamins on the offensive and is still hungry for new acquisitions.
On the other side of the fence, Content Technologies CEO David Guyatt said
the deal will allow for the expansion and development of his firm’s content
security offerings. It will also accelerate Content Technologies’ e-Sweeper
offering into the Application Services Provider (ASP) market by leveraging
Baltimore’s network of trust e-service providers and commercial certificate
authority hosting capabilities.