BMC Clicks On U.S. Deal

[Sydney, AUSTRALIA] BMCMedia has announced the signing of a deal with U.S. banner advertising network ClickHouse to sell its inventory to the U.S. market.

The partnership will enable ClickHouse to market and sell BMC’s online advertising inventory to its database of small and medium-sized Network Members, and use the range of geographic targeting tools and services developed by BMCMedia.

In return, the alliance enables BMCMedia to represent and sell ClickHouse advertising inventory in the Asia-Pacific region, extending ClickHouse’s market reach.

“The agreement also gives BMCMedia’s Asian advertisers access to ClickHouse’s channel and category-specific inventory, which further increases BMCMedia’s global coverage,” said BMCMedia’s U.S. sales president Saul Federman.

According to ClickHouse, over 20 percent of BMCMedia’s total advertising inventory is generated from overseas Asians living in North America, who view Asia-based Web sites in cities like Hong Kong or Tokyo.

“The relationship allows ClickHouse to aggressively move into “ethnic marketing” online where enhanced targeting brings better campaign results and commands higher premiums,” said ClickHouse’s chief executive officer Neil Bradley.

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