BOS Puts US $30 Million into European Expansion

[London, ENGLAND] Israeli communications software and
Internet telephony specialist Better On-line Solutions
(BOS) opened a new headquarters in the U.K. on Thursday as
part of its US $30 million European expansion.

The next item on the list for BOS will be to open a
new office in Paris, followed by others in Italy
and Spain, plus expansion of its existing operations in
Germany.

The moves are an indication of the growing popularity
of BOS’s products, which include VoIP Internet telephony
gateways, print management software and IBM AS/400
connectivity products.

With the opening of the new U.K. office in Leicester,
BOS has also announced additions to its management
team. Nik Sakaria, formerly with Wall Data,
becomes European channel manager for all BOS’s
AS/400 products, while Ian Blackman, formerly with
e-Distribution, becomes European technical support
manager, and Ann O’Shaughnessy joins from Quatrix
Communications as European marketing manager.

BOS plans to recruit thirty new sales and support
staff to beef up its European operation.

BOS says that it sees major growth coming from its
new TeleLynk VoIP Internet telephony gateways and
e-TeleLynk Web-to-phone solutions. However, it
has also promised to keep faith with its traditional
AS/400 LAN and Internet connectivity markets.

European Managing Director Dave Culley said that
within BOS the development of TeleLynk is no longer
seen as a diversification.

“It has turned out to be a natural progression,
and with TCP/IP as the principal protocol, it has
turned BOS into a voice and data communications company,”
said Culley.

Culley added that this change in the product line
was also the principal reason why a group of private
investors put US $30 million into BOS’s expansion.

BOS established Lynk Ltd. as a separate subsidiary
company in 1998, launching TeleLynk — a business
class Internet telephony system — the following
year.

BOS’s new PrintBoss print management software also
has an Internet application. It allows users to
design, route and store graphical documents, sending
them to individual e-mail and fax addresses as well
as to target printers.

With BOS’s e-TeleLynk Web-to-phone gateway, Web site
owners can offer free VoIP calls linking agents
and customers while they view the same Web page.
Says BOS: “It adds a much needed ‘human touch’ to the
hitherto impersonal e-commerce world.”

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