Business Week Online became the latest organization to add a free e-mail service to its Web site today, an offering that is fast becoming standard fare in the emerging “portal” space.
Business Week said it will begin offering free e-mail accounts on its site through a partnership with Internet messaging provider CommTouch Software.
Visitors will be able to get a free, lifetime e-mail account, and check messages via any standard Web browser. The magazine’s current online offerings include financial content, job listings, travel reservations, and investment analysis.
“Every survey tells us that time is the rarest commodity for business
people today,” said Business Week Online general manager David Smith. “By offering email on the Web site where our readers go for business news every day, we enable busy executives to complete two daily and essential tasks at the same time.”
CommTouch, based in California and Israel, said its e-mail business focuses on creating brand awareness and customer affinity. Other clients include Discovery Channel Online, Nippon Telephone & Telegraph, and Hachette Multimedia.
