Canadian Book Retailer Goes Online

Chapters will launch its new e-commerce site,, in October. The
site was rapidly developed in alliance with The Globe and Mail
newspaper, over the past six months.

Chapters is reportedly the largest Canadian book retailer, formed by the
1995 merger of
Coles and SmithBooks. It operates bookstores in all provinces under the
names Chapters, Coles, SmithBooks/LibrairieSmith, Classic Bookstores, The
Book Company, and the World’s Biggest Bookstore.

“ will be a major part of this company’s future,” said
Larry Stevenson, President and CEO of Chapters Inc.
“Going online allows Chapters to be accessible to all Canadian communities.
Just as the opening of Chapters book superstores has expanded the book
market in Canada, will make more books available to even
more people.”

The site will provide access to Canada’s largest online selection of books
in addition to content from The Globe and Mail and a variety of other
book-related information.

Chapters also announced that the company secured 14 new locations for
book superstores, putting it well on the way to meeting its goal of 75
superstores by the year 2000.

“Our objective has always been to secure the
very best locations. These new sites are easily accessible and highly
visible,” said Stevenson.

Chapters obviously thinks that the Web is a highly visible and accessible
location too.

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