Chinese Bank Starts Campaign With Sohu, Netease, Legend

China Merchandise Bank is partnering with
Legend Corp., Netease.com, Newsina.com.cn, Sohu.com, and 8848.net to launch the first-time campaign
on network life in China.

Named “fly into new century and experience the excellent network life”, the
campaign is designed to promote the process of e-commerce in China and
improve peoples knowledge in what Internet will bring to ones life.

The campaign planned to launch a line of e-commerce ads from now until
January of next year. Aimed at promoting online payment, delivery and other
forms of e-commerce in China, the committee of the campaign will sell
extensive goods to targeted markets and consumers, especially during the
holidays of Christmas and New Year, to increase peoples understanding of
e-commerce.

According to analysts, although volumes of Internet visitors increased very
fast in China, the application and popularization of e-commerce lagged
significantly behind that of in developed countries.

Beside low levels of management and network technology, high online fees
and low-efficiency of goods and service delivery, reasons for slow
development of e-commerce in China may lies in lacking safe and convenient
online payment methods, as well as consumers short of knowledge on
e-commerce and online banking.

The campaign launched by China Merchandise Bank will enable consumers to
access real online e-commerce and eventually promote the development of
e-commerce in China.

Legend Corp., Netease.com, Newsina.com.cn, Sohu.com, 8848.net, and 70 other
companies will participate in the campaign, report and track the activities
of the campaign. Each company has also worked out an exclusive e-commerce
plan to implement in its own web site.

In addition, more than 30
special-ordered online companies of China Merchandise Bank will provide
consumers discounts. E-commerce may thus gain a real improvement and deep
understanding in China through this campaign.