Cisco has long been a leader in enterprise networking, and in more recent years, the company has established itself as a major player in areas like smart utility grids and telepresence, and an up-and-comer in markets like data center blade servers.
For customers, Cisco says that all that experience and its footholds in a variety of IT markets means that it can offer economical, deeply integrated solutions. But that’s a selling proposition that’s increasingly being put to the test as Cisco competes with an ever-growing array of competitors looking to not just muscle in on its core networking turn, but as Cisco itself broadens its reach into new areas.
But to hear Cisco executives tell it, the company isn’t overly concerned. Enterprise Networking Planet has the story.
At Cisco’s (NASDAQ: CSCO) financial analyst meeting Tuesday, CEO John Chambers outlined his company’s strategy and direction as it continues to build out both its network routing and switching business as well as grow into emerging new areas like telepresence and smart grid.
Chambers highlighted the fact that over the last year Cisco has introduced over 400 new products across its various market segments. Chambers stressed that Cisco is pursuing an architectural play as opposed to competing on just a product by product basis. It’s a strategy he said he expects will continue to help the company differentiate versus competitors.