Deutsche Bank, Juno to Co-Brand Services

Deutsche Bank Group unit Deutsche Financial Services (DFS) Thursday sealed a deal to co-brand New York-based Juno Online Services Inc.’s premium and broadband Internet access services to offer to its customers.

DFS said the program is intended to drive usage of its Web-based e-commerce programs.

Financial terms of the deal were not disclosed, but DFS will offer co-branded versions of its billable premium dial-up and Juno Express broadband services to its commercial finance customers, including motorsport, recreational vehicle, manufactured housing and marine/watersport dealers.

Charles Ardai, president and chief executive officer of Juno, said the deal is based on a basic revenue sharing model. Juno developed the product and DFS will be responsible for distribution.

“We each pick up some of the responsibility,” Ardai said.

The co-branded versions of the services will be customized to include DFS’ online tool, dfsConnect, which enables customers to check accounts, submit credit applications, make payments, check credit status and monitor inventory levels. Additionally, the DFS version of Juno’s services will include features like DFS industry-specific information bulletins and the opportunity to lease a computer through DFS’ Technology Leasing Group. DFS will also offer the co-branded services to its employees.

This is the first B2B deal Juno has cut, but that doesn’t necesarrily mean it will be a new direction for the company.
“I don’t know if I would say that B2B is going to be a long-term focus for us,” said Juno spokesman Gary Baker.

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