San Francisco-based Digital Island, a global application
hosting and content distribution company, said that Internet services firm iXL Inc. will become a beta customer of its
TraceWare geographic intelligence technology.
TraceWare gives multinational corporations the ability to determine the
of origin for transparently delivering localized content, Digital Island said.
iXL’s TraceWare beta program will focus on the development of automated
language translation and currency conversion for e-commerce. When a user logs
on to a Web site, TraceWare detects the country of origin of the query,
responding with a country code, which in turn automatically redirects the
user to content that is in their native language
Thus an end user can automatically look at a catalog in their own language
and conduct transactions with local currency, tax tables and other
“With TraceWare, Digital Island offers a full range of services to deliver the
right content and the right transaction in the right language,” said Tim
Wilson, vice president of marketing at Digital Island. “TraceWare. . .can
increase consumer participation in the fast-moving e-business marketplace.”
The patent-pending TraceWare technology uses a unique algorithm to map IP
addresses to an atlas of country-of-origin identification codes. When coupled
with an application designed for real-time processing of that data,
TraceWare’s “geographic intelligence” allows the application to automatically
localize content worldwide.