Dotcom Border Crossing has knocked off perennial champion by the slimmest of margins in the latest Power Rankings of online book sellers by Forrester Research, Inc.

Forrester PowerRankings combines survey data from online consumers and unbiased shopping tests to provide objective rankings of the leading US eCommerce sites.

In a tight three-way race, edged out by less than half a point, while third-place finisher was close behind. The three split the top scores in various categories: won transacting, cost, and delivery/returns; was tops in features; and finished first in usability and customer service.

“While only won by a tiny margin, the win demonstrates that’s advantages over the competition are diminishing,” says Tom Rhinelander, senior analyst at Forrester Research. “For example, in the spring PowerRankings, won in four of six categories. This fall, the company only had the top score in one area — features — which is one of the least important aspects according to consumers.”

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