Dow Jones, [email protected] Spin Off Business Portal

[email protected]’s service portal got promoted
Tuesday to its own company, which will be jointly owned by [email protected] and
Dow Jones & Co., with plans to go
public later this year. was launched in September on [email protected]’s (ATHM)
network, and has operated as a comprehensive resource for the small and
medium business-to-business market. It features vertical industry content,
communities and customized business applications.

Under Tuesday’s agreement, [email protected] and Dow Jones (DJ)
will now each have a 50 percent joint ownership stake in and equal
representation on its board of directors. The partners anticipate equally
offering a minority of the shares to the public through an initial public
offering later this year, business and market conditions permitting.

Dow Jones will integrate its proprietary content from the Wall Street Journal and its business portal into The
combination will provide business professionals with pertinent information
they need to stay informed and competitive
within their industry, and with applications and tools they need to
manage their businesses, said George Bell,
president and chief executive officer of [email protected]

“This is an excellent example of how we can come together with an
established media company to create new value,” said Bell.

“The combined
assets of [email protected]
and Dow Jones position this start-up to quickly become the market
leader. The increased depth of content from Dow Jones will be a
strong addition to’s Business Channel.”

The combined site is set to launch
later this year. A CEO of will be named soon; Ezra Palmer,
editorial director of, was named’s

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