Dstore Takes the AllAdvantage Initiative

[Sydney, AUSTRALIA] Internet infomediary AllAdvantage.com has signed an advertising campaign
and loyalty program alliance deal with online retailer dstore.

Under the deal, dstore will give AllAdvantage members a five percent
discount on every purchase sourced through the AllAdvantage Viewbar, while
AllAdvantage will provide dstore with highly targeted permission-based
marketing to its membership base of 250,000 online consumers in Australia.

The Viewbar is AllAdvantage’s software, which has a visible presence on
members’ computers. It delivers AllAdvantage services to members and allows
AllAdvantage to gather data on member’s behavior while they surf the

AllAdvantage will display ads urging its members to shop online at dstore
and benefit from this five percent, and display dstore promotions whenever
AllAdvantage members are at the Web sites of other online retailers.

Additionally, the Viewbar will provide AllAdvantage members with
continuous one-click access to all dstore shopping departments.

“This alliance with dstore illustrates the AllAdvantage business
proposition of rewarding people to explore the Web,” said AllAdvantage.com
Australia’s managing director James Hooke. “Our ongoing aim is to create
virtuous cycles.”

“In this instance, all the stakeholders reap benefits from the alliance –
dstore benefits because it only pays for the online transactors that
AllAdvantage deliver; AllAdvantage members win because they get a five
percent discount off all dstore purchases; and AllAdvantage wins because we
receive a proportion of the revenue from the transaction,” said Hooke.

The AllAdvantage Viewbar is a combination between an advertising campaign
and a loyalty program”, said David Gold, CEO and founder of dstore. “Unlike
traditional online revenue share deals, the consumer shares in part of the
AllAdvantage rebate – this is what motivates the consumer to consolidate
their online shopping with dstore.”

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