[Toronto, CANADA] E*TRADE Canada has
made an alliance with Ticketmaster Canada that
will extend its brand and service to hundreds of thousands of concert, theater, and sporting
event ticket buyers all over Canada.
As part of the agreement, Ticketmaster Canada customers will receive a $100 gift certificate
redeemable with Ticketmaster Canada when they open a new E*TRADE Canada account.
The offer will be distributed to Ticketmaster Canada customers through E*TRADE Canada
branded ticket wallets and E*TRADE Canada branded mailing inserts.
Approximately seven million tickets are sold every year through Ticketmaster Canada to over
10,000 events.
The percentage of tickets sold over the Internet by Ticketmaster has grown from 2%
in 1997 to 21% in the first six months of 2000 and the number is expected to
increase before the end of the year.
“Ticketmaster Canada is a company that, like E*TRADE Canada, has readily
embraced the Internet as a means of serving the Canadian consumer and we look forward to
exploring other opportunities with Ticketmaster Canada in the future,” said Bruce Seago,
Chief Operating Officer of E*TRADE
Canada.
E*TRADE Canada has established a popular destination Web site offering independent
investors automated stock, option and Canadian mutual fund trading at low commission
rates.
It has a suite of personalized investing tools, including portfolio tracking, Java-based charting
and quote applications, real-time stock quotes, market commentary and analysis, current news, and other information services.
Ticketmaster Canada is the nation’s leading computerized ticketing service and has served
Canada’s entertainment industry for over 30 years.
