First Australian ISP to Offer Video-on-Demand

Spearheading the effort to bring video streaming facilities to its corporate client base, Australian telecommunications carrier and ISP Davnet Ltd. Wednesday announced it has licensed new video-on-demand technology developed by Ericsson Australia and Simson Multimedia.

Davnet, which recently acquired ISP Magna Data, will
use Multimedia Hotel to become a major distributor of multimedia and video programming via the Internet.

Davnet is currently using infrared and rented optical fibre cables to run voice, data and video between CBD buildings and is using the Internet Protocol (IP) to direct the traffic.

Ron Creavy, national new business manager with Davnet, said the Multimedia Hotel solution will be a value added service for the company’s corporate client base and will initially be used to provide corporate in-house training and executive addresses.

Davnet is the first ISP in Australia to offer this service and will shortly begin trialing the system with a number of its clients in the finance and legal industries, added Davnet. He expects the uptake to be extremely high in the near future, and the company will also look at licensing the
technology to other Australian ISPs.

The Multimedia Hotel system is a turnkey solution which enables users to access and distribute video and multimedia content in an indexed format over the Internet or company networks.

Grant Boydell, business development manager with Ericsson, said Davnet was selected as it uses a system that allows all incoming data including phone lines, intranet, Internet, linked suppliers as well as TV to be sent down the one tube.

The decision to license the Multimedia Hotel to Davnet follows last week’s announcement by Ericsson that international education content provider, Entertainment World Ltd, will also be testing the technology over the next 12 months with a number of their major clients from educational
institutions throughout Australia.

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