According to Kurt Salmon Associates, 50 percent of all retail sales will be generated through non-traditional store formats by the year 2010.
J. Crew will use the FloNetwork service to send targeted and personalized offers for clothing promotions to their Internet customers.
FloNetwork Inc., formerly Media Synergy, is an e-marketing Application Service Provider (ASP) specializing in permission-based Internet direct
marketing and communications services. It provides technology infrastructure, software and services needed for businesses to market to and communicate
with their customers through personalized and targeted e-mail messaging campaigns.
Its suite of hosted applications and services handle all aspects of permission-based e-mail messaging campaigns, including designing e-mail messages,
building and managing e-mail address lists, testing and deploying e-mail messaging campaigns and real-time tracking, reporting and analysis of results.
Clients and partners such as barnesandnoble.com, buy.com, CNET, Continental Airlines, Compaq, and Ingram Micro rely on FloNetwork’s technology and personnel to execute e-mail campaigns.
The company is a member of TRUSTe, CAUCE (Coalition Against Unsolicited Commercial Email), and the DMA (Direct Marketing Association). FloNetwork Inc. has offices in the New York, Chicago, Toronto and San Francisco areas.
Launched in 1997, jcrew.com was one of the first apparel site