Forrester Expands Operations in Europe

[May 11] Internet industry analysis provider
Forrester Research
this week opened a new research center in the U.K.
and announced Thursday the appointment of William Reeve
as group director of European data products.

Forrester’s new research center in London, headed
by managing director Neil Bradford, is the culmination of
the company’s acquisition of Fletcher Research, the
most prominent of Internet analysis firms in the U.K.

“Forrester’s infrastructure, support, and resources will
enhance our leading position in the U.K. while enabling an
accelerated introduction of our proprietary data products —
Internet User Monitor and Internet AdWatch — into other
European markets to provide customers with a truly ‘whole
view’ of the Internet economy,” said Neil Bradford.

New appointee William Reeve, who was director and co-founder
of Fletcher Research, will oversee the expansion of
Forrester’s portfolio of data products, including those
mentioned above plus Technographics Europe. As a result,
clients will get a comprehensive European picture of Internet
usage and commerce.

Reeve said that Forrester had aggressive plans to extend
its Technographics research to encompass all 15 EU countries,
tracking 350 million people by the end of the year.

“The introduction of Internet AdWatch in France and Germany
in the summer will provide Web site owners and advertisers
with the most reliable up-to-date information about their
competitors’ online ad spend and revenue,” said Reeve.

In the ever-lengthening chain of command at Forrester,
Reeve will report to Emily Nagle Green, managing director
of Forrester B.V. in the Netherlands, but, says the
company, he will also work with Stan Dolberg, vice president
of Research at Forrester’s Massachusetts headquarters.

During 2000, Forrester will host six forums in Europe –
four of them in London on the themes of Interactive Channels,
Online Retail, Personal Finance Online and Media Online.

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