Global banner exchange HyperBanner signed ad deals with the
Web portals FirstEntertainment.com, Fifty-Plus.net and the Web site
monitoring service @watch. Spending was not disclosed.
The company said it will help FirstEntertainment.com, which
provides streaming comedy and music, sports information, online shopping and
original content programming, expand to more than 30 countries.
“This current media buy will target visitors for our Entertainment, Sports
and e-commerce areas,” said Robert Fuchs, director of sales and marketing for
First 2 Market Development, the Web development team for
Canada’s Fifty-Plus.net, a portal for Canadians
over age 50, chose to purchase advertising space specific to its audience,
rather than participating in the banner exchange. The campaign is focused
Another Canadian-based company, @watch became a HyperBanner member and
will focus its advertising efforts on Canada, the U.S., the U.K. and
Australia, as well as specifically targeting sites visited by Webmasters.
@watch provides Web site maintenance and monitoring so companies can be
alerted of any problems with their site 24 hours a day.