Icon Medialab Gains Insight

Icon Medialab International AB,
an integrated
e-business and Internet professional services firms, Friday acquired Insight Technology Group, an Internet
systems analyst and consulting firm.

As part of the deal, Insight will receive just under 2.1 million Icon
Medialab shares, with the potential to earn an additional 300,000 shares based on specific performance
targets within the next 12 months.

The acquisition aims to enhance Europe-based Icon Medialab’s technical
capabilities in the U.S.
to achieve the company’s goal of creating and implementing a next-
generation integrated e-business development process based on the rational
unified process.

Insight provides Web development processes and advanced component
technologies, acting as a
technology and development partner to major corporations in various
industries, including Coca-Cola, Liberty Mutual, Monsanto, NCR, Southwestern
Bell Corp., SuperValu and TRW.

The acquisition follows Icon’s announcement earlier
this year that Ivar Jacobson, a creator of RUP and a vice president with
Rational Software, had been named
chief architect of the firm. Insight has worked with Jacobson in
extending RUP.

“Icon Medialab is committed to both organic growth and growth through
strategic acquisition,” said Ulf Dahlsten, president and chief executive
officer, Icon Medialab. “Insight
strengthens our growth platform in the U.S. and significantly enhances our
ability to deliver integrated e-consulting services on a truly global basis.

“Insight’s commitment to developing innovative technology-based
e-business strategies and pioneering affordable component-based architectures echoes
Icon Medialab’s vision to foster thoughtful innovation in Internet
services,” he said.

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