InfoSpace Dials UP

Seattle-based theDial, an interactive audio entertainment provider has reached an agreement with InfoSpace to be the custom-branded radio provider for InfoSpace’s Go2Net Portal, as well as InfoSpace’s metasearch services, Dogpile and MetaCrawler.

Under the marketing and distribution agreement with InfoSpace, users can now gain access to theDial’s streaming audio entertainment and music, without leaving co-branded InfoSpace sites.

InfoSpace can also offer theDial services to its distribution partners.

The deal is the largest partnership yet for theDial, which provides similar services on, and

Exclusive Interview caught up with theDial’s CEO Todd Herman at the San Francisco Airport for an exclusive on-the-phone interview. Now that you are reaching out to such a large audience via InfoSpace how will this affect your content?

Todd Herman: theDial produces 1,362 unique pieces of audio entertainment every month, targeting various interest groups. We are right now securing interviews with actors and musicians to offer InfoSpace’s web partners with interviews of up and coming and “where are they now” celebrities. InfoSpace was also impressed with our existing entertainment (for example…we have some great audio entertainment on the elections)and have asked us to make it available to their worlwide audience. Does the dial have any special technology being lent to this agreement?

Todd Herman: theDial is currently the only internet radio company that has the proprietary technology to track advertising performance, tracking impressions and interactivity in real time. And providing that emperical data to such advertisers as Folgers Coffee, Sears and McCann Erickson.

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