Fox Interactive Media (FIM), announced on Friday, is a new business unit that will manage interactive assets from Fox divisions including foxsports.com, foxnews.com and fox.com, as well as the Web sites of Fox owned-and-operated TV stations.
Ross Levinsohn will become president of the Los Angeles, Calif.-based unit, with Fox News executive Bert Solivan joining as Executive Vice President. Levinsohn was senior vice president and general manager of Fox Sports Interactive Media.
FIM will act as the portal for users to access Fox news, information, entertainment and community listings. The new division will also pursue strategic investments to add to the digital offerings.
“We have all the building blocks for success and we’re convinced that by combining our internet assets under one banner and making a few shrewd investments, we can quickly become one of the most exciting and innovative destinations on the Web,” Levinsohn said in a statement.
Ed McKenna, who was senior vice president of finance at Fox Entertainment Group, moves to FIM as executive vice president; Mike Angus, former senior vice president of business and legal affairs at Fox Cable Networks Group, will be executive vice president and General Counsel.
The new unit will not include Fox’s wireless entertainment and digital media groups, but the company said the units would work together.
Said News Corp. Chairman Rupert Murdoch in the press release, “We believe the time is right for the launch of FIM and were committed to devoting the resources to make it one of the premier companies on the Web.”
The announcement follows Tuesday’s announcement that CBS News would reinvent itself as a multi-platform digital network with the Web as its hub.
