In the year 2000, the number of Internet users in 20 European countries surveyed
increased by 45 percent compared to the year before.
This means that 97
million people in Europe are online, with 46 percent of all Germans between the
ages of 14 and 69 using the Internet. With more than 24 million surfers,
Germany is in first place in Europe according to absolute user numbers.
This
has emerged from the “Internet 2001 – European Key Facts” study which was
presented at the online marketing trade fair in Dü
sseldorf Wednesday by European
IP companies and the RTL Group. The study looked at 15 EU countries, along
with Norway, Switzerland, Poland, the Czech Republic and Hungary.
Based on the overall population, the Internet is most widespread in the
Scandinavian countries: Sweden is in the lead (59.2 percent of the
population is online), followed by Norway (59 percent) and Finland (56 percent). When comparative surveys on utilization time are viewed, it
becomes clear that the most surfing takes place in Germany and Spain; users
in both countries spend an average of 55 minutes per day on the Net.
Last year, sales of EUR 986 million were made through Internet advertising
in the countries that were surveyed. Great Britain, France and Germany
accounted for 57 percent of the overall advertising sales in Europe.