Is Social Media Underutilized for Hiring?

It’s almost enough to make you wonder what we did before social media became so pervasive. Facebook, Twitter, YouTube and other social networks have rapidly entered the mainstream of communication and become a primary source of news and recommendations for many.

That said, these services are still in their formative stages and, while consumers may be on board (Facebook alone has over 500 million users), many businesses are still struggling to figure out the best way to use social networks effectively. One area is employment. The jobs site CareerBuilder recently surveyed a range of companies of different sizes to find out how and even if they were using social media to hire and attract new talent. Datamation reports on some of the surprising results.

Not surprisingly, more businesses are leveraging the wide popularity of social networking sites like Facebook, Twitter and YouTube to promote their companies, according to a new survey by jobs site CareerBuilder.

Bigger companies and enterprises seem to have embraced social media more than smaller ones, judging by the survey results. For example, 29 percent of organizations with fewer than 500 employees said they use social media to promote their companies, while that percentage jumps to 38 and 44 percent for companies with 501-1,000 and more than 1,000 employees, respectively.

Read the full article at Datamation:

IT Comes in Second Among Employers Using Social Media

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