Twitter’s been dropping hints about tinkering with different plans to start bringing in real money. In recent weeks, it’s reached agreements with some of the biggest names on the Web to sell access to its content as excitement mounts about real-time search. Datamation has the story about how those deals might have carried the social media startup from red to black.
“When are you going to be profitable?” might have been the question most often asked of Twitter’s executives over the past year.
Now the company apparently has an answer: “We are.”
Since its launch three years ago, the popular microblogging service has by its own admission been more focused on new features, improving service quality and building a user base that numbers into the millions than it has been on generating revenue.
“We’re spending 97 percent of our efforts in trying to build the product, and that’s not irrelevant to revenue. The irresponsible thing would be to take our eye off that. Long-term value is on users and how valuable it will be to them,” Twitter CEO Evan Williams said back in October at the Web 2.0 Summit.