, in Content Alliance

In a climate where dot-com publishers are dropping like flies, two tech information rivals Thursday say they will pool their resources.

New York-based and San Francisco-based are now in a strategic alliance designed to boost each other’s subscription-based readership.

Under the terms of the two-part agreement, says it will feature selected premium headlines from,’s subscription-based sister site, throughout’s Web properties. For its part of the relationship, will offer subscription-based products as an opt-in registration in’s “Membership Center.”

The mantra continues to be that “content is king,” but most online publishers have had a tough time keeping their doors open after the great Web advertising slump of 2001.

Back in September, one of the Internet’s premier publishing houses, The Industry Standard, shut down and sold off to AOL property Time Inc. and Boston-based International Data Group .

Other online publishers like Red Herring and have had to scale back their operations to survive.

To survive, most content providers are now turning to subscription-based information services. The deal between and is certainly proof of that.

“Our partnership with allows us to reach a larger, previously untapped user base by offering a variety of proprietary, subscription-based products,” says Senior Vice President of Sales, Marketing and Business Development Steve Miller. “ provides us with user demographics that are a perfect fit for to potentially increase subscriptions to its premium services.”

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