McCann-Erickson Tapped for Microsoft Campaign

McCann-Erickson Europe
reportedly has been assigned the 2000 launch of
Microsoft’s largest-ever pan-regional advertising campaign.

Microsoft EMEA (Europe, Middle East and Africa) plans a $50 million regional
advertising campaign to promote Microsoft business solution products and
target business customers with print, television, and online media
components, according to Adweek.

“We’re very excited to extend our partnership with Microsoft in the US to
Europe,” James Heekin, McCann-Erickson Director for Europe, Middle East, and
Africa, was quoted as saying.

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