As part of plans to develop e-commerce marketing, Microforum Inc. will acquire Two Door Communications Inc., a Toronto-based new media and communications company.
Terms were not disclosed but the purchase price is expected to consist of cash and common shares.
Two Door offers communications solutions from online marketing programs, to driving online sales through traditional advertising channels. It will be integrated into Microforum, with a focus on e-commerce marketing and the definition, management and deployment of URL marketing campaigns.
“Through the addition of Two Door Communications we now have a better understanding of how to market, helping us fulfill our commitment as a provider of end-to-end e-commerce solutions,” said Howard Pearl, CEO of Microforum.
Two Door, founded in 1995, is a creative consultant and communications provider to the high-tech sector of North American business. Clients have included Netcom/AT&T Canada Internet Services, Dell Canada, Xerox Canada, and Intel Canada.
Microforum Inc.’s wholly-owned subsidiaries include Internet Frontier Inc., Software Guaranty, PPL Marketing Services Inc., Marshall Fenn Communications Inc. and Poste Haste Systems Inc.
