The highly competitive smartphone industry has seen a number of new devices from companies new to the industry achieve relatively quick sales success much to the chagrin of established players .
As EnterpriseMobileToday reports, Microsoft has invested considerable resources into its mobile phone efforts, but hasn’t kept up with more nimble, innovative competitors. Now Microsoft is reorganizing the group responsible for both its more successful entertainment products and smartphones.
Microsoft is restructuring its Entertainment and Devices Division (EDD) in a move that will see two key company leaders retire and the entire organization reporting directly to CEO Steve Ballmer.
Leaving in the latest Microsoft (NASDAQ: MSFT) reorg are 22-year veteran Robbie Bach, president of the division, and J Allard, a 19-year Microsoft executive who has most recently been the division’s chief experience officer (CXO) and chief technology officer (CTO).
The shakeup comes at a point when, while Microsoft’s game franchise is steamrolling most of its competition, its mobile devices group has been slow to respond to lightning-fast market changes and has been largely left out of many of the mobile developments that have reshaped so much of the enterprise mobility landscape.