subsidiary MindSpring Biz will lean on its parent company’s status as a NSI
affiliate to offer idNames services, which will enable the companies to sell
registrations to more than 200 country-code Top-Level Domains (ccTLDs).
The two companies will offer the service
through a co-branded Web site.
Doug Wolford, NSI’s senior vice president-general manager of registrar and
value-added services, encouraged customers to protect company brand names
through ccTLD registration. He added that such a defense was “especially
important for growing businesses to expand their online presence in new
While only 191 of the 243 existing ccTLDs are currently registering names,
the combined top-level and sub-domain names create a pool of 359 active
options, according to NSI’s idNames
service. The duo could not allow registration for all country names due to
variations in requirements for local presence, which effectively bars those
seeking to sign up for domains in Japan and France, among other countries.
154 domains do not require any local presence or application evaluation.
Several US-based heavyweights have battled and lost domain names in other
countries, including America Online Inc. (AOL), which lost a
local court ruling to a Brazilian ISP which had already registering
aol.com.br. The ISP launched its Brazil services under
www.americaonline.com.br and br.aol.com.