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MMXI Market Research Finds Strongest Growth Amongst Communities

Jun 7, 2000

[Berlin] Community sites recorded the strongest visitor increase over the
last three months, according to the results of the latest MMXI Europe study. The
market research institute for digital media also noted a strong growth in
the use of Internet-based directories, reference works and entertainment
providers.

Community sites which purely exist on the dialogue between people with
similar interests, had approximately 670,000 more visitors in April 2000
compared to February of this year. The novice entry Freecity.de recorded the
highest visitor increase since February in this category.

With an increase of 25 percent or 600,000 users, the category “directories
and reference works” took second place amongst the sites with strong growth.
Following the trend beginning last year in the US, the category of “health”
is also increasing in importance. The category noted an increase of 242,000
new users since February. At the top of the pile is still netdoktor.de, which
responded to questions on health-related matters from more than 100,000
online visitors in April. “Of course the health sector still remains one of
the smaller players in Germany at the moment with a range of only 4.3
percent, but it does have a big growth potential,” commented Thomas
Pauschert, CEO of MMXI Germany.

The Top 10 of German portals is headed by T-Online with 4.4 million visitors. Yahoo.de is at third place with
2.3 million users.

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