TMP Worldwide has spent tens of millions of dollars on advertising and promos for its
flagship property Monster.
But just in case a neophyte online job searcher overlooked the Super Bowl ads, giant blimp, or ubiquitous Olympic signage, TMP has plunked down $800,000 for
insurance in the form of the jobs.com Web address.
The address, and corresponding trademark, were bought by New York-based TMP at a bankruptcy auction yesterday.
“Jobs.com is a desirable URL and it speaks directly to the mission of TMP and Monster,” said Jeff Taylor, founder and chairman of Maynard, Mass.-based Monster. “We feel this
is another step to providing job seekers access to our industry-leading career management tools and services.”
Jobs.com won’t replace the Monster moniker, rather it will funnel traffic to it and other TMP properties such as FlipDog.com and newly introduced TriState JobMatch.
In fact , jobs.com received an average of 400,000 unique visitors in January and February, according to Media Metrix.
“The broad, generic appeal of Jobs.com maps perfectly to our ‘intern to CEO’ strategy of serving the entire spectrum of online job-seekers, and we see it playing a
significant role in a number of existing and future online job initiatives,’ said Jim Treacy, president and COO of TMP.
Shares of TMPW were off 0.431, or 1 percent, to 30.889 in morning trading. In the last 52 weeks, the issue has ranged from 25.21 to 64.1