MSN, Reynolds & Reynolds to Launch Canadian Auto Site

[Toronto, CANADA] MSN CarPoint, an online automotive marketplace, will launch a Canadian version of its U.S. site to provide resources for researching and buying new cars via the Web. Scheduled to launch by the end of this year, CarPoint Canada will be available in French and English and will serve as the new auto channel for MSN.CA.

Marc Lachapelle, will serve as the site’s editor-in-chief, overseeing editorial content and news. Lachapelle is a member of the Auto Journalists Association of Canada (AJAC), and the former editor of Le Monde de L’Auto Magazine.

CarPoint chief executive officer Jeff Dossett said, “CarPoint will continue to enter global markets suited for online car buying, and we look forward to working with Canadian dealers and manufacturers to sell more cars, more efficiently. Our site will give manufacturers and dealers the opportunity to showcase their products and services to the millions of the online users in Canada, and leverage the Internet to build stronger relationships with customers.”

The site will feature new car buying resources similar to those available in the U.S., including Canadian-specific data, content, resources, prices, safety information and new product releases. The site will also feature special reports, industry news and automotive reviews.

CarPoint technology and site design will closely mirror the U.S. version, and dealers will be supported by Reynolds & Reynolds, which offers integrated information management systems. As a strategic provider for CarPoint, Reynolds will focus on dealer marketing, enrollment, training, and support.

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