AOL is offering subscribers of its low-priced Netscape Internet service to
buy new features a la carte, as it tries to stabilize its customer base and
increase the average revenue per user.
Beginning today, users of the Dulles, Va., ISP’s $9.95 per month dial-up
offering can add several new options.
For $5 a month, subscribers can get a Web accelerator with pop-up ad blocker, which promises to
boost Internet speeds five times faster than a standard dial-up
connection and suppress intrusive ads.
In addition, the company is offering spam controls that let subscribers
configure their settings to reduce unwanted e-mail and scan for viruses
before they reach their inboxes. These services can each be added for an
additional $1 per month.
“Consumers are looking for the choice to pick and choose the services they
want and need. Through our research we’ve learned that speed, safety and
security are of the utmost importance to them so that’s what we’re
delivering first,” said Joel Davidson, executive vice president of Netscape ISP.
Over the next year, additional add-on services will be added to the Netscape
Internet service, including additional e-mail storage space, Davidson said.
Currently, users get up to 10 MB of free storage, he said.
Rival low-price ISPs may offer similar features, but Netscape Internet lets
customers choose the ones they feel are worth paying extra for, Davidson
said.
AOL, a subsidiary of media giant Time Warner, launched the
Netscape service last fall in response to challenges from dial-up
competitors like Earthlink and United Online
that sell its services under the Juno, NetZero and Bluelight
brands.
A spokesman for Westlake Village, Calif.,-based United Online was not
immediately available for comment.
In addition to battling over price and features, value-priced ISPs have been
working to line up consumer electronics chains to promote their particular
brand of Internet service to customers buying PCs.
