Online Insight Inc., a provider of
e-commerce enabling technologies, launched a new product suite called
Precision Solutions, designed to increase sales “in complex product and
service transactions” and to understand online customer buying motivations.
The company said its approach integrates online sales assistance and data
analysis solutions to enable merchants to “deepen customer relationships” and
improve the ROI on their e-commerce infrastructure.
Precision Solutions serves as an online selling intermediary, understanding
and acting on individual’s buying preferences and motivations, pulling buyers
and sellers together and closing more sales, the company said.
Online Insight said its customer-facing sales assistance technology, called
Choice, objectively guides buyers through complicated purchase decisions such
as those for financial services, consumer electronics, computers and
These buying interactions generate data that, when analyzed through the
company’s Precision Insights, provides e-businesses strategic insight into
buying motivations, allowing them to run a more customer-driven business.
Online Insight said it is first targeting the financial services industry for
“Assisting buyers through complex purchase decisions is a necessary, but not
sufficient answer to today’s online commerce problems,” said Online Insight
President and Chief Executive Officer Ken Forster.
“It is equally important to provide companies
with data-driven insight into actual and potential buyer’s preferences,
objectives and motivations. This information will inevitably allow them to
make significant progress towards becoming truly
The company’s first financial services clients YouDecide.com, Trade.com and