New Model for Online Shopping and Philanthropic Support

[Waterloo, CANADA] – Linking Internet shopping with support for cancer research across North America is the

foundation for one of the largest Internet shopping malls on the continent. has secured partnerships with major American

retail organizations that have agreed to donate an average of 10 percent of their e-commerce revenue to the

Waterloo-based non-profit organization.

In Store For A Cure Inc. will use the funds to support major cancer research initiatives with cancer health

organizations such as the National Cancer Institutes of both the U.S. and Canada, the American Cancer Society, the

Canadian Cancer Society, the Mayo Clinic, the National Institutes of Health, and Princess Margaret Hospital.

Retail partners include L.L. Bean, Lands’ End, Gap, J.C. Penney, Staples, Barnes & Noble, Chapters, Office Max,

Hallmark, PetsMart, Disney, and IBM.

Selling categories including travel, music, jewelry, health and beauty, electronics, computers and software,

furniture, food and nutrition and department stores. Products and services will expand as more retailers support

this paradigm for e-commerce, shopping and philanthropic support.

The Canadian mall should be ready for launch by late summer. The U.S. site was launched after research showed a

broader base of e-commerce support from that country.

The Canadian-registered business was founded and launched by Waterloo, Ontario businesswoman Betty McCormick as

part of her own battle with breast cancer. In Store For A Cure worked with Nonlinear Creations, a Web development company specializing in corporate site


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