“It makes complete sense for consumers to
spend their beenz on Flooz,” said Philip
Letts, chairman and CEO of beenz.com.
“This deal should send a message to the
world that beenz.com and Flooz.com are
business partners, not competitors.”
It is likely that the deal will give a
boost to Flooz, which is not so well known
as its new partner. To date, there have been over
13 million beenz transactions among 360,000 users.
Consumers purchase Flooz with a credit card,
then send the gift dollars via email to friends,
family or others, who in turn can either spend
or save them.
Several leading offline brands have also
signed up for Flooz, including Godiva Chocolatier,
Tower Records, Eastern Mountain Sports, and
Mrs. Fields Cookies.
“This partnership was designed with the online shopper in
mind,” said Robert Levitan, CEO of Flooz.com.
“Two innovative Internet companies have partnered
to offer online consumers more choice and convenience.”