Nvidia has built its brand around graphics processors, but news reports have surfaced suggesting that the firm is poised to enter a new market: CPUs for tablets.
If Nvidia is indeed the latest firm in the tech sector to have caught tablet fever, it will be entering a market dominated by Intel and AMD. Hardware Central takes a look.
Nvidia Corp., best known for the powerful graphics processors coveted by gamers, may be making a bid to take on Intel in CPUs for tablet devices, according to reports.
Citing “two people familiar with the matter,” Bloomberg News said Nvidia (NASDAQ: NVDA) has assigned a team of engineers to develop a chip that could run tablets and give Santa Clara, Calif.-based Nvidia some room to maneuver. According to the report, the company made the decision to pursue tablet processors after a failed effort to create a microprocessor for laptops that would have competed with Intel’s (NASDAQ: INTC) Atom chips. Nvidia couldn’t make the laptop CPUs cheap enough to compete.