ONE Media Tuesday launched ONE, a lifestyle-driven design magazine and its online counterpart, ONEmedia.com (www.onemedia.com), which will offer wireless capabilities. The founder of the company is Dana Lyon, former publisher of Wired magazine and previously at Condi Nast Publications.
ONE, a design-oriented lifestyle magazine targeting 25- to 44-year-old professionals, will bring eight categories (fashion and beauty, home, architecture, technology, interiors, product and industry design, automotive and destination) together in one place. With articles ranging from design influence and inspiration, trendy restaurant layouts, and new products to watch for; to interviews with names in the world of design, including Karim Rashid, Ayse Birsel and Patrick Li; ONE includes information for both aficionados and novices.
ONEmedia.com will integrate editorial content from the magazine with original content, and provide consumers with a directory of products and service information, combined with e-commerce capabilities. ONEmedia.com will also feature downloadable wireless content and animation. With the help of service provider AvantGo, visitors to the site can download mass content from the site into PDAs and other handheld devices. ONEmedia.com has also created a free weekly e-newsletter to promote products across all categories.
The site will feature lifestyle information and ideas, as well as special sections dedicated to ONE Media’s online partners such as MoMA, Zagat, E-Cards, Amazon.com, Guild.com, Outpost.com and Design Within Reach. Many products featured in the magazine and on the Web site are available for purchase. Instead of having to click through to independent e-commerce sites or being sent to a company’s home page to search for information, consumers can place their orders directly through ONEmedia.com.
The magazine will publish bimonthly at launch and 10x per year starting August 2001 with an initial rate base of 200,000. It will be perfect bound, and larger than traditional publications at a trim size of 9″x10.875″ and sell at a cover price of $4.95.
“Design fills our lives with function and verve, whimsy and force — and never more so than today,” says Marguerite Kramer, Editorial Direcotor of ONE. “Our approach is to showcase the best of design and how it influences our lives. Where we live, work, travel and eat. How we dress. How we educate ourselves. How we outfit our surroundings.”
“We’re thrilled with the advertiser response. The two driving forces for marketers seem to be aligning themselves with design and reaching consumers through integrated media and they see us as perfectly poised to deliver both,” says Publisher Chris Mitchell.
“From the furniture they buy, to the restaurants people choose to eat in, to the shoes they wear, our audience has their eyes open to design. And now, instead of buying seven magazines to find out what’s new, they need only ONE,” says ONE’s Editor in Chief Stacy Morrison.
“Design enhances our lives and captures our imagination worldwide, says founder and CEO Dana Lyon says. We are building a worldwide network of great design products and services online and have a beautiful showcase of design to hold in your hand with the magazine itself. The market for consumer goods that emphasize design is a $700 Billion market in the US alone. Americans are consuming great design at an unprecedented rate, because, now more than ever, design matters.”