If it feels like you’re shopping more for goods online these days then you’re right in sync with the latest figures from research firm comScore. The fourth quarter of 2010 was a banner quarter for online retailers as comScore (NASDAQ: SCOR) reported Internet merchants raked in $43.4 billion in sales, up 11 percent from the same period in 2009.
It’s also the fifth consecutive quarter of year-over-year growth.
While Q4 sales were strong overall, comScore also noted that several individual days in the holiday shopping season had record sales.
“The 2010 holiday season saw the first billion-dollar day on record and several more surpassing $900 million to help propel Q4 to record spending levels,” comScore Chairman Gian Fulgoni said in a statement. Fulgoni explained that “holiday season spending was bolstered by an improving sentiment among some consumer segments and by retailers’ discounting and promotions.”
Tech played a big role in the record sales quarter, with computer software, consumer electronics, computers and peripherals among the strongest-performing categories.
Check out Ecommerce Guide’s full report on the latest online retail sales numbers.