[Toronto, CANADA] Bell ActiMedia has
hired Organic Inc. to build its
newest online business.
Bell ActiMedia is the Bell Canada subsidiary responsible for
directory publishing, e-commerce solutions for small and medium-sized
businesses, and Bell’s Internet portal strategy.
Organic will provide Bell Actimedia with a broad range of Internet
professional services, including strategic consulting, site
development, and customer service and fulfillment services to support
the new business.
The new online business, yet to be named, is expected to launch this
Fall.
This is the second major Canadian client won by Organic’s Toronto
office, which was opened earlier this year. In May, Organic announced
its first Canadian client for the office, Bank of Montreal.
“For years, Canadian businesses have looked to the Yellow Pages for
the most complete, comprehensive directory of services available,”
said Serge Richard, Director of Internet & Electronic Commerce, Bell
ActiMedia.
“With Organic’s combination of strategic services, technology
capabilities, interactive design and logistics expertise, our new
online business will offer an unprecedented level of service.”
Opened in January 2000, Organic’s Toronto office is headed by Vice
President and Managing Director Troy Young and Senior Director of
Operations Cameron Bedford, both formerly of Vickers & Benson Direct,
Interactive.
In business for over 80 years, Bell ActiMedia is a wholly owned
subsidiary of Bell Canada, Canada’s largest communications company.
It’s responsible for database and directory publishing, e-commerce
solutions for small and medium-sized businesses, and Internet
portals, and is the parent company to Sympatico-Lycos.
Organic Inc., a professional services firm targeting the
customer-to-business market, is built around a “buyer driven” service model that
encompasses both traditional business-to-business and
business-to-consumer engagements.
Founded in 1993 and based in San Francisco, Organic has a history as
an industry innovator, having developed the Apache Web server and
worked on the design of some of the Internet’s earliest Web sites,
including Yahoo!.
The company’s C2B Internet professional services include strategic
consulting and research, site design, software engineering and
technical program management, online marketing services including
media buying and management, and customer service and fulfillment
consulting and transaction management.