Pacfusion in Online Wine Promo Scheme

Pacfusion.com and Winesong have entered into a strategic alliance to jointly promote interest in and purchase of wine among Net users.

Pacfusion.com is the e-business portal of Pacific Internet (PCFNT).

The partnership plans to combine Pacfusion’s 15 million page views a month with the specialized wine knowledge of Winesong, a provider of wine products and wine-related content.

Under the terms of the Memorandum of Understanding, Pacific Internet will develop, manage and host web pages containing content on wine and wine-related subjects.

In addition, Pacific Internet will undertake to organize various online activities including chats and forums to facilitate the growth of an online community of wine lovers in the region. A range of wines and related products will be on offer regularly at discounted prices.

Larry Ang, group general manager of e-business for Pacific Internet, said that the strategic alliance with Winesong would put Pacfusion.com in a very good position to tap into a fast-growing and seemingly lucrative business in Singapore.

Winesong director Andrew Moss said that the venture with Pacific Internet would help bring a new dimension to the enjoyment of wine in Singapore and the region, and would open new avenues for wine lovers to buy, read and talk about wine.

The alliance between both companies will also include joint marketing programs such as wine tasting, wine talks and courses.

Pacific Internet and Winesong will be adopting a revenue model based on online advertising and transactions. The two companies will share all revenue generated by ads placed on their web pages carrying content from Winesong. Pacific Internet will also earn commissions levied on the sale of wine products by Winesong in their online PI Mall.