Patagon.com Invests US$ 8 Million in a Deal with UOL

Universo Online (UOL), the biggest Internet access and content provider in Latin America, and Patagon.com, one of the biggest Latin American financial sites, have just signed the first big e-commerce and advertisement agreement in Latin American Internet.

The strategic partnership, worth US$ 8 million every year, places Patagon.com as the main UOL partner in the financial industry and includes other areas for advertisement in Brazil, Argentina, Mexico, Chile, Venezuela, Spain and the United States, where both UOL and Patagon.com are present.

To Michael Esrubilsky, co-country manager at Patagon.com Brazil, this is the biggest deal of this kind ever made by Patagon, and it shows the company commitment with the Brazilian market.

To Caio Tulio Costa, general director at UOL Brazil, the UOL deals with major brands such as Patagon.com stimulated the commerce on the Internet in Brazil and in Latin America.

This is the second UOL agreement that involves high value resources, only matched by those made in the USA and in Europe. The first deal was signed in April with Lokau.com, one of the biggest auction sites in Brazil.

The deal provides Patagon.com with an extremely broad visibility on the Internet, as just by being on the UOL site it gets a visibility of 4 million page views every day.

According to UOL’s e-commerce director, Alon Feuerweker, the deal represents an important advance in the services offered to Internet users that browse the UOL, and also leverages the Shopping UOL as the major e-commerce portal on the Brazilian Internet.

UOL users who wish to take care of their personal finances at Patagon.com will find a varied selection of financial products and services, with news and information to help safely choose the best options for each user’s investment profile.

“The partnership with UOL is another important step for our strategy of making investments available to everyone through the Internet and offering to both portal’s users an extremely high quality shared content,” says Patagon’s Michael Esrubilsky.