Apparently traditional retailers have much to gain from turning to Internet companies to find ways to move ahead of their competition and keep up-to-speed with the needs of their customers.
A perfect example is the recent deal between Seattle’s PhotoAccess and Pine Bluff’s USA Drug. The Arkansas-based drug store with 113 chains receive from PhotoAccess turnkey digital photo printing, ordering and fulfillment services.
In-store consumers can now store, manage and order prints
of their digital photos from a new online service at www.usadrug.com.
USA Drug’s realization that it would be a good decision to begin offering the digital photo services corresponds with some of the latest research on consumer trends in digital camera use. In fact, according to eBrain Market Research, 48 percent of digital camera users want to store their photos on a Websites
“The digital camera is in its prime with an installed base of 25 percent of US households,” said Mark Waldin, VP of marketing at PhotoAccess. USA Drug is a forward thinking photofinisher that is positioning itself well to retain and strengthen its customer base.”