Procter & Gamble, Excite UK To Launch Teen Site

Procter & Gamble and
Excite UK
announced a partnership this week to develop a
new Internet site for teenagers, to be launched later
in the year.


Procter & Gamble, which markets 300 brands in
over 140 countries, believes the new site will
enable it to build ongoing relationships with an
increasingly important group of consumers.


James Eadie, P&G brand manager for Interactive
Marketing Europe, said the new site would be an
opportunity to increase the relevance of P&G brands
to the teenage audience in the U.K.


“The Internet gives us a unique platform to leverage
the scale of our portfolio to better meet the needs
of specific target groups,” commented Eadie.


Elements of the new site will include community,
chat and interactivity, say the partners, although
they did not disclose any specific details.


The new site will be another battle won for Excite
Europe in the war between the portals.


“The combination of our technology, service development,
content, traffic and award winning search all played
their part in P&G’s decision to choose Excite for
this significant, ground-breaking site,” claimed
Evan Rudowski, VP and managing director of Excite Europe.


The world’s largest advertiser, with such brands as
Clearasil, Max Factor, Secret, Pantene, Tampax, Always,
Sunny Delight and Pringles, P&G is also famous for
having registered hundreds of generic domain names,
such as cavities.com, etc.


The domain name for the new site has not yet been
revealed.

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