Pulse Signs Exmachina in European Deal

[London, ENGLAND] Interactive 3D Web animation software pioneer
Pulse Entertainment announced
Tuesday a deal with French digital post-production company Exmachina
for distribution of Pulse technology to designers and agencies
in Europe.

Privately funded, Pulse has created an innovative add-on to
Web browsers that not only downloads very quickly but enables
the user to interact extensively with a 3D image, making it
move and change shape at the click of the mouse.

Many users in the U.K. have already enjoyed the Pulse-based
model of Prime Minister Tony Blair at
a design that continues England’s rich tradition of truly
scurrilous political cartooning.

Pulse’s new European distributor Exmachina has specialized
in large-format productions for theme parks, using 35mm,
70mm, flat, hemispheric and 3D screens, video games and
the Web.

Pierre Noizat, general manager of Exmachina, said his company
intended to make Pulse technology one of the cornerstones of
its Web business.

“We are going to propose Pulse Technology to our clients to
project interactive content onto the Web with a focus on 3D
character creation and animation, and navigation in 3D
universes,” said Noizat.

Noizat said that Pulse technology is currently the only product
on the market that offers a lightweight plug-in with strong
functionality that includes morphing, MP3, animation streaming,
character studio support and integration with other software.

With clients that include Autodesk, [email protected], Intel, Mattel,
Microsoft, MTV, NBC, Real Player, The Jim Henson Company, and
Time Warner, Pulse appears to be making penetration that could
position it as a serious rival to Macromedia. However, it has
a long way to go.

The Macromedia Flash Player has 222 million users and 1.4 million
downloads every day, with over 90 per cent of all Web users now
able to view Flash content.

Mark Yahiro, president of Pulse Entertainment, is confident that
the new tie-up with Exmachina will greatly boost usage of the

“Europe is an exciting, fast-developing market open to the latest
ideas in rich media Web content for e-commerce and entertainment,
and Exmachina is an innovation leader in Europe,” said Yahiro.

Among Exmachina’s clients are all the major advertising agencies
together with such corporations as Matsushita, Toshiba, Iwerks
and Astra-SES.

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