RealNetworks Monday split its Web site into two new business- and
consumer-oriented portals, and has linked its RealPlayer 7 upgrade to its
newly unveiled network services.
Real.com intends to offer consumers a springboard to aggregated audio and
video programming through RealPlayer 7, also released Monday, as well as
access to partnered media companies for daily programming through its
Real.com Take5 service. Take5 will only be available through RealPlayer 7.
Consumer site content for Take5 includes news, music, and entertainment
programming. Industry heavyweights such as the BBC, Snap.com, ABC, CBS,
ARTISTdirect, and AtomFilms have all signed in on the deal. The new Real.com
Message Service will notify users of news and broadcasting updates.
The Real.com Network boasts support from more than 300 content and
technology partners, with programming from more than 100 major media
companies as well as access to 95 channel partners and 2,000 live radio
RealNetworks.com, on the other hand, will target the online media business
audience. The site will allow users to create and broadcast content, and to
access research, news and business streaming media solutions. RealNetworks
expects the new portal to help businesses take advantage of streaming media
and get a foot in online broadcasting.
“For the first time, developers and operators of media delivery systems and
services have a Web site devoted to their needs,” the company said.
The new RealPlayer 7 includes renovations on start-up time, user interface
and navigation features. The service boasts improvements in MP3 performance,
40 percent increase in start-up speeds, and a 45 percent decrease in memory
usage with an additional 40 percent decrease in CPU use.
RealPlayer now counts more than 85 million unique users, an increase of more
than 40 million users this year. The company estimates that 85 percent of
streaming media Web sites use its services.
also pointed to enhancements of its SMIL-based streaming media and digital
delivery system, RealSystem G2. SMIL presentations from 25 content partners
will debut today in conjuction with the release of RealPlayer 7.
RealNetworks called the portal move a reponse to user maturity as streaming
media settles into the mainstream.