Rewards Network for Latin America Launches, a developer of online
incentive and loyalty solutions for Spanish- and Portuguese-speaking
audiences, launched a rewards network for Latin America.

The network is designed to build and strengthen e-merchant’s
business-to-consumer and
business-to-business relationships, the company said.

“While various inefficiencies in the region have doomed loyalty and incentive
programs in the past, the growth of e-commerce is once again making the major
portals, e-retailers and multinationals shift their focus away from customer
acquisition and look to meet the challenges of customer retention,” said
Alberto Gross, president and chief executive officer of said it already has implemented online loyalty programs for
leading multinationals such as 3Com and has secured commitments in excess of
$3 million in projected revenues for fiscal year 2000.

“The reality is that Latin America is not a homogenous culture and requires
an online incentive solution that addresses the local realities of each
market and delivers rewards
that are relevant to all Internet users – whether they are in Sao Paulo,
Mexico City or San Juan,” Gross said. said it has developed relationships with merchants, retailers and
rewards suppliers in each market, and also offers partners the flexibility to
reward members with prizes from international retailers and suppliers that
ship to Latin America.’s BizSolutions, the company’s B2B division, has already developed
two private label incentive programs for 3Com, 3Comercio and 3Com Conectando
Mundos, where authorized resellers in Latin America earn rewards such as Palm
Pilots, 3Com Merchandise, gift certificates or American Airlines

On the B2C front,’s flagship program is TrocaMania, designed to reward Spanish
and Portuguese-speaking Internet users with Trocas, an online incentive
currency similar to frequent flyer miles, which can be redeemed for rewards.

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