RosettaNet Seeks Guidance on B2B

RosettaNet announced Thursday it established the
Architecture Advisory Committee (AAC) to sift through the myriad emerging
technologies and related architectural frameworks in the marketplace.

More than a dozen tech companies, including Cisco Systems,
IBM, Intel and STMicroelectronics, have partnered
with RosettaNet to gather information about such technologies as
multiple messaging services and
electronic business XML and then use the information to advise
clients on how to optimize their Web services systems.

RosettaNet Vice President Paul Tearnen said the committee allows the
subsidiary of the Uniform Code Council (UCC) to focus on its integrator

“Right now, we’re in a document exchange world where I push a document to
you and you read it,” Tearnen told “In a Web
services world, you are invoking a Web service. It is a higher level of
integration, as my partner and I are corresponding into a tighter

The AAC has a couple of projects on its plate already. One will help set
the direction and development of the RosettaNet Integration Architecture
(RIA) roadmap. The group will also make recommendations to RosettaNet’s
Executive Committee regarding architectural, convergence and foundational
program decisions proposed by council members and RosettaNet staff.

The committee will also help RosettaNet create services that enhance the
scalability of B2B in the interests of RosettaNet members, generally, while
protecting the commercial interests of solution provider members,

Tearnen said the group has been together and meeting on a regular basis.
Some of the early work on the multiple messaging services has
already been done, and RosettaNet is expecting to publish its deliverable in
either late 2004 or early 2005. Work on defining business Web services has
just started and guidelines are not expected until 2005.

The establishment of the AAC also helps streamline some of the work
RosettaNet had been doing to outline its architectural development.

Historically, the consortium’s global industry councils were comprised of
business executives responsible for addressing e-business needs and making
decisions. With the number of RosettaNet councils expanding to new
industries, the consortium said it noticed an increasing number of
duplicate discussions. The AAC now lets RosettaNet unite the dialogues down
to a single committee.

“In the past, RosettaNet’s Global Industry Council members did not have the
technical focus to assess detailed architecture decisions,” said Bill White,
CIO of Amkor Technology and chair of RosettaNet’s Executive Committee. “This
factor was a primary driver in the decision to create a new committee to
oversee the consortium’s architectural direction and growth.”

Tearnen and Jean-Claude Monney, vice president of IT strategies and e-Business at
STMicroelectronics, have been tapped to lead the AAC. RosettaNet said its
architecture office, currently headed up by Suresh Damodaran, RosettaNet
chief technologist (on loan from Sterling Commerce), will also play a
pivotal role in promoting and advancing AAC-sponsored initiatives.

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